Webinars are typically seen as part of a long-term strategy, but there are situations where running a one-off webinar makes perfect sense. Whether you’re launching a new product or responding to a market event, a single webinar can deliver big results.
In this article, we’ll explore five key opportunities to run one-off webinars without committing to a subscription.
1. First-Time Users
If you’ve never run a webinar before, a one-off session allows you to test the waters.
Benefits:
Minimal investment
Opportunity to measure effectiveness
No long-term commitment
Best Practices:
Focus on a single topic.
Keep the session under 45 minutes.
Collect feedback to improve future webinars.
2. Sponsored Webinars
Collaborate with a partner or sponsor to cover costs and increase reach.
Benefits:
Increased attendance
Shared marketing effort
Opportunity for additional revenue
Best Practices:
Choose a sponsor aligned with your target audience.
Offer co-branded promotional material.
Share post-webinar data with the sponsor.
3. Product Launch Webinars
Use a webinar to announce a new product or service.
Benefits:
Engage prospects in real-time.
Show product functionality.
Collect immediate feedback.
Best Practices:
Include a demo.
Offer a special launch promotion.
Allow time for live Q&A.
4. Public Event-Related Webinars
Respond to market or industry events in real-time.
Benefits:
Position your company as a thought leader.
Offer valuable insights quickly.
Increase brand visibility.
Best Practices:
Act quickly – timing matters.
Keep the content concise.
Include expert speakers.
5. Corporate Announcements
Use a webinar to share important company news.
Benefits:
Direct communication with stakeholders.
Opportunity to control the message.
Engage with press and analysts.
Best Practices:
Use a professional moderator.
Allow time for Q&A.
Include follow-up resources.
Conclusion
One-off webinars are a flexible and cost-effective way to generate leads and engage with your audience. By targeting specific events and business needs, you can maximise impact without committing to a long-term subscription.
