Running webinars is one of the most effective ways to generate high-quality leads. But simply hosting a webinar isn’t enough — you need a strategy to maximise your results.
In this article, we’ll explore proven strategies to improve lead generation with webinars and increase conversion rates.
1. Run a Co-Marketing Webinar
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Partner with a company targeting a similar audience.
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Benefits:
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Expanded reach
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Shared resources and costs
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Increased credibility
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Best Practices:
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Define shared goals and target audience.
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Promote through both partner networks.
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Share post-webinar leads.
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2. Define and Track New Metrics
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Track webinar-specific metrics:
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Registration-to-attendee rate
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Engagement levels (questions, poll answers)
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Follow-up response rate
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Identify high-performing formats and adjust based on data.
3. Target Different Sales Funnel Stages
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Create different webinars for each sales stage:
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Awareness: Industry insights
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Interest: Practical tips
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Consideration: Case studies and testimonials
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Evaluation: Product demos
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Purchase: Special offers
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Allow prospects to self-select based on their interest.
4. Repurpose Webinar Content
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Turn webinar content into:
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Blog posts
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Social media updates
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Infographics
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Email campaigns
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Maximise reach and content value.
5. Analyse and Optimise Performance
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Review performance data:
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Attendance rates
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Engagement scores
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Conversion rates
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Adjust content and format to improve performance.
Conclusion
Webinars are one of the most versatile and effective tools for lead generation. By targeting different sales funnel stages, partnering with other companies, and repurposing content, you can increase conversions and maximise your ROI.
