Webinars are one of the most versatile content formats — but their value doesn’t end when the webinar is over.
Repurposing webinar content allows you to maximise its reach, increase ROI, and generate leads long after the live session.
In this article, we’ll explore how to repurpose webinar content and fully integrate webinars into your content marketing strategy.
1. Create Spin-Off Content
Repurpose every webinar into multiple content formats:
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Pre-Webinar Blog Post:
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Write an introductory post to generate interest and drive registrations.
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Teaser Video:
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Create a short video highlighting key points to promote the webinar.
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Whitepaper:
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Turn detailed webinar content into a downloadable whitepaper.
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Infographics:
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Use key data points to create shareable infographics.
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Social Media Posts:
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Share quotes, stats, and highlights on social media.
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Post-Webinar Summary Blog:
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Write a recap of the webinar with key takeaways.
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Q&A Blog Post:
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Use audience questions and answers to create an additional blog.
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On-Demand Webinar:
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Gate the webinar recording to generate leads.
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SlideShare Deck:
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Upload your webinar slides to SlideShare.
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Podcast:
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Extract audio from the webinar to create a podcast episode.
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2. Integrate Webinars with CRM and Marketing Automation
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Connect webinar platforms to your CRM and marketing automation.
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Use webinar engagement data to:
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Score leads
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Trigger automated follow-ups
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Personalise future content offers
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Sync post-webinar engagement metrics with customer profiles.
3. Extend Promotional Routines to Include Webinars
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Include webinars in:
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Email newsletters
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Social media calendars
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PPC campaigns
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Influencer marketing
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Use the spin-off content to drive traffic back to the webinar.
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Keep the webinar accessible on-demand for ongoing lead generation.
Conclusion
Repurposing webinar content increases its value and extends its lifespan. By integrating webinars with CRM and automation tools, and embedding them into your content calendar, you can maximise their impact on lead generation and engagement.
