Lawyers should showcase their expertise to prospects and clients in an innovative way in order to stand out. Using webcasts enables them to effectively and efficiently do so, while also marketing themselves and distributing content. Furthermore, webcasting platforms allow law firms to gather valuable information that can be used in business development endeavours.
Today, webcasts are among the top ranking marketing tools since they are highly effective for marketing and business development projects for law firms. Every single audience engagement such as survey response, Q&A participation, or content download is tracked. During (real-time) and after each webcast, lawyers can access detailed analytics on participants’ demographics and interest level.
How Webcasting Benefits Law Firms
Webcasting solutions with full suite of interactive tools and features allow law firms to engage directly with the audience and get detailed analytics for more effective follow-ups. Such features also benefit law firms since they are cost-effective and provide on-demand webcasting programs such as those that meet their required CLE (continuing legal education) fulfillment.
There are options within webcast platforms where you can customise presentations to strengthen brand recognition and retention. Scaling to cater to thousands of users is also possible with highly innovative platforms. And aside from unparalleled user engagement, webcast producers can manage the delivery options and maximise reach and access since the platform runs in the cloud.
The simple decision of taking advantage of the many benefits of webcasting can improve transparency, accountability, and participation reach. That’s why it is no surprise that many industries are taking advantage of its features and capabilities that cater to presenters’ and audience’s needs.
The following are a few more detailed benefits of webcasts law firms should take advantage of:
Show Lawyer’s Expertise in Front of Clients and Prospects
Showcasing lawyers’ expertise in front of the target audience has never been more effective and efficient through webcast. The interactive nature of webcasting provides a platform for prospects and current clients to tune-in live and engage directly with legal experts.
Webcasting as an Effective Marketing Tool
Forward-thinking and savvy law firms find the best methods to market themselves to reach their prospective clients. Since webcasting is a strong marketing vehicle, marketing of legal services and offering general thought leadership can all be done through this platform.
Engage With and Learn From the Audience (clients and prospects alike)
Law firms can use webcasting to learn about their audience via survey responses and participation metrics. Virtual platforms like webinars and webcasts also provide access to full suite of interactive tools that enable them to directly engage with their audiences. Law firms can plan and execute a more effective follow-up using detailed analytics they gain from every webcast.
Webcasting for Strong Delivery of Educational Experience
It is now better and more efficient to deliver stronger educational experience for lawyers with the latest webcasting technology. Firms can provide cost-effective webcasts to lawyers in order for them to meet the legal education prerequisites at their own time and pace.
Save Money on Every Client-facing Event
This is one of the main factors that contribute to a law firm’s costs because of the need for travel and accommodations in some cases. With webcasting, law firms are able to save money on such expenses and this enables them to invest more time in getting in touch with their clients.
Gain Reputation as an Innovative and Client-focused Firm
Nothing beats having a more convenient and efficient solution that saves a lot of time. This is true especially with clients who do not have the luxury of time and being pulled away from their desks on a given day to meet with a lawyer in person. Webcasts allow law firms and clients to achieve proper, face-to-face interaction and up-to-the-minute information without the hassles of travel.
Webcasting is a game changer in the legal industry as it offers a more convenient and dynamic platform for lawyer and client meetings, as well as accessible information and guides for the firm and staff.